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 Balance of Jackson County Car Dealership Marketing
Welcome to Textmessagecoupon.com; my name is Joe Sinkwitz and I am a text message marketing specialist with Cellit Mobile Marketing. Cellit provides a variety of mobile marketing related solutions designed to help clients profitably grow their business; one solution in particular, CouponZap, is so exciting that I decided to create a site dedicated solely to it and the possibilities it creates. How many other products available offer the ability to determine ROI effectiveness on all your current advertising, manage the customer relationship process, send extremely targeted coupons, and do it all for fraction of the cost spent on a 1/6 page ad in the local paper?
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Balance of Jackson County Car Dealership Marketing = CouponZap
Most car dealerships operate under a multiple sales channel business model, selling new and used cars on the lot, but how many vehicle sales originate from your existing base of consumers? What about through the maintenance side of the business?
Ex 1 (selling from the lot): A car dealership that can get people onto the lot will have a disproportionate amount of success selling than one that cannot get people to the lot. By offering “luxury test drive” coupons, sales event notifications, or other promotional notices via text message, potential customers that sign up to receive information and coupons for deals in your region will be enticed to stop by.
Ex 2 (selling to your current customers): You sold one car already, but it is the repeat sale that really drives success. By using a solution such as CouponZap in order to give incentives to current customers via text message, along the lines of discounted oil changes or detailing, a savvy dealership can manage the entire vehicle ownership process, from initial vehicle, through maintenance, to the purchase of the next vehicle.
Ex 3 (maintenance only): Not every maintenance customer purchased their car through the dealership, but with a little help, the next purchase made could be through the dealership. Similar to the second example, a dealership that can send out friendly event notifications to maintenance clients (such as an oil change reminder every 3 months), will not only be building supplies and maintenance business, but by being helpful, a customer is far more likely to purchase from the dealership in the future.
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