|
 Montana Brewery and Winery Marketing
Welcome to Textmessagecoupon.com; my name is Joe Sinkwitz and I am a text message marketing specialist with Cellit Mobile Marketing. Cellit provides a variety of mobile marketing related solutions designed to help clients profitably grow their business; one solution in particular, CouponZap, is so exciting that I decided to create a site dedicated solely to it and the possibilities it creates. How many other products available offer the ability to determine ROI effectiveness on all your current advertising, manage the customer relationship process, send extremely targeted coupons, and do it all for fraction of the cost spent on a 1/6 page ad in the local paper?
|
 |
|
Montana Brewery and Winery Marketing = CouponZap
Most independent breweries and wineries operate under a multiple sales channel business model, selling through a distributorship to retail outlets, selling directly or through a 3rd party to bars & restaurants, and selling directly to the consumer. So how can CouponZap help to increase those sales and pad the bottom line?
Ex 1 (direct to the consumer): A winery that can get people into the tasting room will have a disproportionate amount of success selling wines regionally than one that cannot get people to the tasting room. By offering “complimentary tasting” coupons, new release event notifications, or other promotional notices via text message, potential customers that sign up to receive information and coupons for wineries in your region will be enticed to stop by.
Ex 2 (selling through bar/restaurant): When a bar highlights the sale of a particular brew, it sells. This simple proposition makes coordinating with the bar all that much more important. By “sponsoring” bar and restaurant event notifications and happy hour specials, the brewery in effect is increasing share-of-mind presence among the bar’s patrons.
Ex 3 (selling through retail outlets): Prominent display and a knowledgeable consumer drive retail success. The first two examples can help with creating knowledgeable consumers, but a prominent display is reached by making it profitable for the retail outlet to place your product in such a manner. One way that this may occur is coordinating with the retail outlet, “sponsoring” their own use of CouponZap, essentially tagging along for the ride, and enjoying the extra sales in the process.
|
|
